
BRAND
CINCO DECADAS
SCOPE
STRATEGY l CREATIVITY l DESIGN l COMMUNICATION
ROLE
GRAPHIC DESIGN
To commemorate the 50th anniversary of the Joya de Nicaragua Cigar Factory, Fifty years as pioneers and leaders of the Nicaraguan cigar industry deserve a superb tribute. We developed an unbeatable product and brand, consolidating its status as a pioneer and leader in the Nicaraguan cigar industry.
I worked as a graphic designer for this incredible opportunity to develop the assets and packaging design that will complement the brand. In this process, I was involved from conception to final packaging. The pattern represents the evolution of the brand and the improvement to keep moving forward in time.
This project was developed while working at Madre Consulting.








CREDITS
Creative & Strategic Direction: Carlos Zúñiga.
Graphic Design: Dainin Solís, Melina Rodríguez, Inti Ruíz, Carlos Zúñiga.
Book Coordination: Ximena Cordón.
Product Shots & Book Photography: Otto Mejía.
Product Video: Mosaico Audiovisual.
Book's Art Direction & Editorial Design: Pupila Estudio.
Book Videos: Zarza Visuals.
