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BRAND

DOT CAPITAL ADVISOR

SCOPE

STRATEGY l CREATIVITY l DESIGN l COMMUNICATION

ROLE

PROJECT COORDINATIOR & LEAD DESIGNER

DOT Capital Advisors, a Los Angeles-based impact investment company, were looking for a redesign of their brand and strategy.

As a result, we developed an airtight brand strategy, naming, and visual brand identity for greater brand recognition and a consistent experience across all touchpoints to ensure success in this transformative process.

This project was developed while working at Madre Consulting.

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CREDITS

Strategic & Creative Direction: Carlos Zúñiga
Project Coordination: Melina Rodríguez
Lead Designer: Melina Rodríguez
​​​​​​​Graphic Design: Melina Rodríguez, Inti Ruíz, Eugenia Lacayo, Andrea López
Copy and Communications: Antonella Saravia, Daniel Aragón H.
Production for Case: Melina Rodríguez, Daniel Aragón H.                         

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