
BRAND
LINKED DREAMS
SCOPE
STRATEGY l CREATIVITY l DESIGN l COMMUNICATION
ROLE
PRODUCTION COORDINATOR & MODEL
‘Linked Dreams’ is an exclusive, slow-fashion, artisanally made, high-end accessory collection to empower disadvantaged women in Nicaragua in the memory and wishes of Wendy Martínez, a thriving young woman taken too soon.
Our challenge was to create a brand that honored Wendy’s life and, at the same time, reflected the nature and high-quality work of the jewelry makers. In this project, I produced and planned the photo session also with the team; we developed a concept that reflects on the social purposes of the individual organizations behind the project.
This project was developed while working at Madre Consulting.






CREDITS
Creative & Strategic Direction: Carlos Zúñiga.
Project Management: Amanda Cuadra.
Graphic Design: Andrea López & Carlos Zúñiga.
Graphic Design Coordination: Dainin Solís.
Communications: Paola Zúniga, Daniel Aragón H.
Photography: Otto Mejía & Moisés Castellón.
Video and logo animation: Zarza Visuals.
Animations: Andrea López.
Production for Case: Paola Zúñiga, Andrea López & Melina Rodríguez.
